Good reporters do their homework. Great journalists don't just get interviews and report what is happening now. Instead, they do their homework and put it in perspective.
Lately there has been a lot of media coverage focusing on Donald Trump possibly running for president. In this story covering the matter, David Folkenflik answers all the important questions but he also puts it in perspective. The question on everyone's mind is whether Trump is serious or just wanting publicity. Of all the reports I have heard and read about the topic, none have quoted the interview Folkenflik found by Tom Brokaw interviewing Trump about whether he would run for president back in 1999. This quote from 12 years ago, I think brings light to the story today in a way no other journalist has done.
Fulkenflik's story covers the other important points as well, such as Trumps business history, his personality, his campaign points, and the fact that it is really up to voters to decide whether Trump is serious or not. The fact that he found this little fact I think sets his story apart from the rest.
Listen to it yourself.
http://www.npr.org/blogs/monkeysee/2011/04/21/135604711/donald-trump-is-thinking-about-running-for-president-or-maybe-not
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